Welcome Dinner
An introduction to Uzbekistan through food, music and national performance. A setting for the first connections between guests.
TASHKENT REKLAMA / INTERNATIONAL PROJECT
A country.
A world of stories.
World Influencers Congress brought creators, ideas and Uzbekistan together. Our team contributed to the project; the original presentations reveal the thinking behind it.
22–27 August 2019Tashkent, Uzbekistan
01 / The ambition
Put Uzbekistan
into the conversation.
The brief identified two challenges: limited international awareness and a shortage of quality content showing the country’s tourism potential. The concept connected tourism, country branding and digital storytelling through the people audiences already follow.
The congress was designed as a platform for exchanging ideas, techniques and best practices — and a first step towards a Global Influencers Network.
Agency participation: confirmed by the owner.
02 / The programme
More than a conference.
Conference & Keynotes
Conversations about content creation, digital platforms, audience engagement and the future of country branding.
Business to Influencers
B2I meetings: a dedicated format connecting brands and creators around potential collaborations.
Gala Dinner / WIC Awards
A closing evening and awards ceremony, included in the original congress programme.
Oriental Express
The presentation’s travel programme featured Samarkand, Bukhara and Tashkent — extending the congress into encounters with the country’s culture.
03 / From the original presentation
Design and destination imagery supplied in the project deck. These are presentation materials, not photographs documenting the event.
Where business
meets influence.
The B2I format was designed to help businesses and creators understand each other, explore partnership opportunities and establish direct conversations. The accompanying Russian brief places this within country marketing, PR, tourism and territorial branding.
A destination becomes a story.
Samarkand and Bukhara · destination imagery from the presentation
04 / The thinking behind the experience
Built for stories
that keep travelling.
Rather than a single advertising impression, the brief proposed content that audiences could discover, share and return to. The intended core audience was 18–35-year-olds, as described in the planning document.
SAMARKAND / 26 AUGUST 2019
A meeting with
President Shavkat Mirziyoyev.
During their visit to Samarkand, WIC participants met President Shavkat Mirziyoyev ahead of the opening of the Sharq Taronalari music festival. He spoke about openness, the role of bloggers and sharing Uzbekistan’s culture and heritage with the world. The meeting ended with a group photograph.
This was a meeting in Samarkand during the participants’ trip, not a presidential speech at the WIC opening in Tashkent.
Official report ↗Kun.uz · WIC ↗Reading the archive honestly
Both supplied documents are planning and presentation materials. Their forecasts and proposed participants are not treated as verified results.
Audience forecasts+
The Russian brief projected up to 1 billion people in potential reach. This is a forecast, not a measured campaign result.
Proposed participation+
The short brief discussed 50–75 influencers; the larger deck advertised 100+ creators. These are different planning figures, not a reconciled attendance count.
Names and partners+
The slides explicitly label influencers and businesses as possible attendees. They are not presented here as confirmed participants or agency clients.
Proposed collaboration+
The Russian brief discusses Authentic as a potential co-organiser. It does not independently prove that this arrangement was implemented.
Sources & project context
Primary materials: “wic-presa (3).pdf” (25 pages) and “wic-presa (1).pdf” (one-page Russian brief), supplied by the agency owner. Programme: deck pages 3–10. Destination visuals: pages 11–18. Proposed attendees: pages 20–23.
Contemporary coverage independently documents the event and its opening in Tashkent. The organiser named in that coverage is the State Committee for Tourism Development.
Kun.uz · 05.09.2019 ↗ · UzA · 29.07.2019 ↗Have a story to tell?
Let’s make it matter. ↗