Material Lab
An interactive sample wall with QR links to the relevant product information and application guides.
MATERIALS / BRAND EXPERIENCE
Knauf
Make the material.
Make the difference.
A creative platform that turns construction materials into an experience: see, touch, compare and discover how a space comes together.
The idea
From a product to a space.
Put the material in the hands of architects, installers and customers. A modular environment makes the product story tangible, while a consistent visual language carries the experience into retail and digital.
An exhibition that works
A studio, not just a stand.
A walk-through structure of arches and walls, a tactile sample library, a consultation table and a demonstration zone. Visitors move from discovery to a practical conversation with the team.
Ideas & deliverables
Build the idea
A configurable room concept showing how different finishes and assemblies change a space. All technical specifications require brand approval.
Architect sessions
Small-format workshops, practical demonstrations and a structured follow-up journey for professional audiences.
A campaign in layers
Photography and short films that reveal materials, workmanship and finished interiors — one recognisable blue-and-white visual system.
Retail toolkit
Shelf communication, sample stands, dealer presentation templates and a clear guide to product selection.
Digital follow-through
A campaign landing page, consultation form, tagged enquiries and CRM routing to the responsible sales team.
An experience people can touch. A brand they can remember.
Creative proposal for Knauf. New concepts and AI-generated visualisations; not a report of an executed campaign.